So much about our consumption habits have changed over the last 60 years or so. From war-time rationing to the invention of the affluent teen, and into the furore of the internet shopping revolution. Now people have access to more things than ever before and can have their material desires delivered to their door day or night. Don't get me wrong, this new way of thinking has opened a lot of doors for a lot of people. It's blurred the barriers of a former have and have-not split in culture. Now everyone has a chance to be in on the action and given a chance to shop till they drop.
There's however no denying that this Western 'want, want, want' culture has come at a critical cost; some might say the ultimate cost, as we now find ourselves living in a world where no value is placed on the resources, either human or material, needed to keep up with the cataclysmic shift in society's consumption habits.
Our concern over social responsibility and environmental footprint has been interwoven into the Roses and the Stars philosophy from our conception, and we're thrilled to be supporting the work of Fashion Revolution during Fashion Revolution Week (24th-30th April 2017), in the hope that we can get consumers to question '#whomademyclothes'.
The catalyst for The Fashion Revolution was on 24th April 2013 after the Rana Plaza disaster in Bangladesh where over 1,000 people died and another 2,500 were injured, making it the fourth largest industrial disaster to ever take place. These people were mainly working for garment factories, illegally built on top of the multi-storey building in order to keep up with the demand for cheap fashion from western retailers. Despite this horrific disaster, our appetite for fast fashion doesn't seem to have dwindled and so we want to shout louder about this cause than ever before.
We're proud that we source our products from brands who are trying to make a difference to the current status quo, in the manufacturing of clothing, interiors, toys and beauty. It is important for us to be able to account for the crafted and skilled workforce who produce the beautiful collections we put together for your little ones.
We sell handmade toys, made from natural fibres and FSC certified woods; and clothing, made by fair trade and cottage industry artisans who make a fair wage, often from their own homes so they can continue to care for their families. We also source beauty products, all handmade in the UK using organic ingredients, and deliver everything to our customers in quality fairtrade cotton bags that can be re-used again and again.
The Fashion Revolution is not about stopping consumption. The fashion industry is responsible for millions of jobs worldwide, especially in the third world, as well as providing an injection of creativity and beauty in what can sometimes seem like a stale existence. It is instead, a global movement calling for a fairer, safer, cleaner, more transparent fashion industry, so we can enjoy our clothing without having a conscience. As consumers, our questions and importantly shopping habits, have the power to help change things for the better. We are the driver of trends, and every time we buy something, we’re voting with our wallet...
Click here to find out more about how you can get involved with The Fashion Revolution
If you want to know what our brands are doing for the fashion revolution, simply scroll down from the brands section on our homepage.